A short privacy notice for young Builders of Tomorrow
Last updated: 24 October 2026 Applies to: a build a day
This short notice is part of the LEGO Digital Play Group Privacy Policy. The full policy has all the details, and is written for parents, guardians and adults.
Welcome to our privacy page! It’s great that you want to know how we look after your information. This page is written for you. Some of it is serious stuff, but we’ll keep it simple, and maybe a little bit fun. If there’s anything you don’t understand, ask a grown-up to read it with you. After all, we encourage curiosity!
We are LEGO® Digital Play Group. We make this game, and it’s published by a company we own called LEGO Games Lab A/S. We work with The LEGO Group, who make the super awesome LEGO sets and run the LEGO Account system, but we are a separate company. We make our own choices about the information our game uses.
It’s anything that can tell people who you are, or something about you, like your nickname, how old you are, what you’ve built in the game, or even the kind of phone you play on. That’s why we take extra care with it, as it’s information personal to you, and that’s important to us.
We do not collect your photos, your voice or videos, exactly where you are, or the contacts on your phone. And there’s no chat with other players in this game.
So you can play, and so the game remembers your progress and builds. To keep the game safe and working. To fix bugs (those pesky ones!). To sign you in with your LEGO Account, and to follow the law. And to help you if you or your parent/guardian ask us for help. We only use your information for these things.
We don’t show you ads from other companies. We don’t send you marketing messages. We don’t sell your information. And because we don’t do any of those things, we don’t need to ask your parent/guardian for permission to do them, either.
There are no purchases in this version of the game, and nothing to buy.
When you log in with a LEGO Account, the game and The LEGO Group share some details so you don’t have to start from scratch. The LEGO Group tells us your LEGO Account and what we need for your game account, and we tell them when something changes, like your nickname. We each look after our own bit and have our own privacy policy. If you delete your game account, your LEGO Account stays until you or your parent/guardian delete it too.
In lots of countries, the rules say a parent or guardian has to say “yes” before a company uses children’s information. It’s a rule that’s there to look after you, and so that your parent/guardian knows how we use your information.
Only the people who help us make the game work, like companies that store information safely for us. They’re only allowed to use it for what we ask. We might also have to share information if the law says so, or to keep someone safe.
Cookies are tiny bits of information saved on your phone or tablet to help things work, like remembering you’re logged in. We only use the ones the game needs. Your parent/guardian can read more in Part B of our full privacy policy.
Only as long as we need it for the reasons above. If your parent or guardian asks us to delete it, we will.
Your parent/guardian can ask us to show you what we know, fix something that’s wrong, or delete it. Ask them to get in touch with us. And if anything in the game ever makes you feel worried or uncomfortable, tell your parent/guardian or an adult you trust.
We have a person called a Data Protection Officer. Their job is to make sure we follow the rules and keep your information safe. If you’re worried, or you just have a question, ask your parent/guardian to contact them: privacy.officer@legodigitalplay.com. There are also government agencies that check companies follow the rules, and your parent/guardian can contact them too. You’ll find them in Section 13 and Part C of our full privacy policy.
That’s the short version! Parents and guardians, the full privacy policy is here